About

Do great work and add to the sum of human happiness.

 
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Hi, I'm Dana.

A designer, thinker, and UX leader shaping experiences at the intersection of design, technology, and finance. Based in sunny San Diego (and fueled by great Mexican food), I draw inspiration from all creative industries, from food to architecture.

I believe great design is about more than aesthetics—it’s a way of seeing the world, shaping behavior, and enhancing human connection. Curiosity drives me; I’m fascinated by what makes people feel at ease, empowered, and joyful. Design is a relationship, and I see my role as a creator of experiences that promote well-being and meaning.

“I think that the worst enemies we have in life are routine and fear. They are the two things that paralyze us.” Francis Mallmann

 

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